Cultsha Xpo

Cultsha Xpo 2012 on Saturday, June 23rd was an immersion into all that Richmond has to offer culturally. Over 70 Richmond-area cultural and art non-profit organizations participated in the event sponsored by CultureWorks. It was an impressive gathering of art, music, dance, history, science and local attractions showcasing all they offer our community. Two non-profits.. read more →

Is your brand “Pinteresting”?

Scrolling through my first page of visual posts on Pinterest, I wondered what all the hype was about. Is it a complete waste of time or a valuable asset to the world of social media? As a marketer, I asked myself how brands could participate and interact with their customers through this new medium that.. read more →

6, 5, 4, 3, 2, 1… Maximizing billboard advertising.

In Friday’s business section of the Richmond Times Dispatch, there was an article on the new digital billboards along interstates 64 and 95 for the Greater Richmond Chamber promoting Richmond as a city that supports entrepreneurs and start-ups. And this week we are excited to be designing a new digital billboard for a client. Since.. read more →

The Art of Recycling

When we hear the term recycling we so often think of cans, plastic and paper. It is great to see someone recycling retired cigarette vending machines in such a creative way by dispensing packs of artist cards. This Art-o-mat is at the Visual Arts Center in Richmond, VA.. According to the organization’s website below: “Artists.. read more →

VCU CreateAthon Wrap Party

Thursday night was the culmination of this year’s CreateAthon at VCU. A wrap party at the Try-Me Gallery to celebrate the wonderful marketing done by students for non-profits March 15th & 16th. I am incredibly proud of the team I had the pleasure of mentoring that worked on admissions materials for The New Community School. read more →